Tired of seeing big agency markups and the outdated knowledge provided by those agencies, I set out to create transparent digital services. From the beginning, I wanted to create online experiences for culture driven brands that create change. So I launched each service after gaining experience and accomplishments in each, having a system tried and true.
Designing websites in the 21st century is centered around two big components: User Interfaces and User Experiences. Both of which have been the starting point of my business and what I credit my success to. User Experience (UX) is like the pencil sketch of a painting; not pretty but it covers usability, functionality, and navigation. It points out all possible solutions to a problem. Then comes the creation (UI), which is like the paint going on top of the pencil sketch of a painting. This process takes the UX design and adds all of the visually pleasing elements - it brings life and is depicted by your target audience.
Video is already known as one of the best ways to connect with your audience so I won't repeat benefits here. But producing video that actually impulses change to attitude, emotion, or actions, compelling people to make a decision, means going one step further. It’s about understanding the how each person in your audience thinks and reacts, placing clips, text, and animations strategically, and using creative direction to create a chain-reaction that doesn't end after a share, comment, view, or like. That's what I do.
Conversion Optimization is the creative and art of getting a higher percentage of your web visitors to becoming a customer, subscriber, or perform an action. Simply making a guess or wish that which changes to your website, video, or image will achieve a higher conversion rate is going to throw your time in the gutter. Instead, I compile and test variations based on your target audience and competitors, and evaluate your own and your competitors wins and pitfalls to create the system that will keep you from having to continuously outsource work month after month.