I first gained traction with my entrepreneurial career in 2017 after transitioning my brand from freelancer to agency. I work with clients to create the best strategy to solve their problems. As the lead project manager, I communicate with current stakeholders, and also execute on strategy. My core focus is in design and strategy. After about 16 months I rebranded my agency, I took the systems we had built working with clients and narrowed our services down to our specialties.
Welcome to my world - Enjoy the show.
Tonic & Tribe is a consumer experience focused brand that sells jewelry. From the website design to influencer campaigns, We jumped into every role that needed to be filled. We began the complex process of executing the launch of our clients D2C brand.
After laying out their 6 month strategy, I began putting together the content model for the first campaign. This included finding and vetting influencers, creating custom packaging, researching and launching ad strategies on Facebook and Instagram, and organizing and executing their photoshoots for social and web. We also prepared the post-launch strategy for community management and gathering UGC. After launching this brand, we continue to annalyse their data to figure out how to provide the best experience for their customers through content, design, and building relationships with them.See The Brand Live